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We provide consistent, truthful, easily understood, science/data-based information regarding pet food such that consumers feel empowered to make informed decisions.

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Resources

Life Stages: Dogs and Cats

Pets’ nutritional needs change over time as they go through their life stages, from gestation …

Life Stages: Dogs and CatsRead More

Heavy Metals In Dry Pet Food

There is growing awareness and concern about the levels of heavy metals and other contaminants in …

Heavy Metals In Dry Pet FoodRead More

Other Contaminants in Pet Food

While there are certain heavy metals that are widely recognized as contaminants in pet food, there …

Other Contaminants in Pet FoodRead More

Protein, Fat & Carbs-Their Relationship

People often think of protein as being synonymous with energy, without understanding the role that …

Protein, Fat & Carbs-Their RelationshipRead More

Health Issues Addressed By Food

Common Health Issues Attributed to Diet: Diet is the foundation for health.  It is no wonder that …

Health Issues Addressed By FoodRead More

AAFCO Feeding Trials

How Are Pet Foods Tested? When you see a pet food labeled as "complete" it means the company has …

AAFCO Feeding TrialsRead More

Taurine: Clearing Up The Confusion

Taurine is a vital nutrient for cats and an important one for dogs. Taurine is naturally abundant in …

Taurine: Clearing Up The ConfusionRead More

Questions Pet Owners Are Told To Ask

Questions Pet Owners Are Told to Ask Below are some of the top questions that pet owners and …

Questions Pet Owners Are Told To AskRead More

The Evolution of Pet Food

The Evolution of Pet Food This article summarizes the history of pet food to date and the future …

The Evolution of Pet FoodRead More

Kibble: From Stockyard To Bowl

Ingredients for highly processed kibble follows a very different path from those used in most fresh …

Kibble: From Stockyard To BowlRead More

Pet Food Processing Methods

Pet Food Processing Methods: “Processing” refers the steps taken by the manufacturer to produce …

Pet Food Processing MethodsRead More

Synthetic Vs. Natural Nutrients

Supplements are listed on most pet food labels - some are synthetic, some are natural. It may be …

Synthetic Vs. Natural NutrientsRead More

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